An article in Real Estate magazine perked my interest (granted I'm kind of a geek). It said that in a recent survey, 25% of respondents had spent more than $2000 on technology in 2006. Two-thirds have a real estate business web site and 1/4 of those spend more than $1000 annually to maintain that site. In all, more than 50% spend more than $1000 per year in some type of technology.
The demand for additional technology is high and 2/3 say they would like their broker to offer more technology solutions.
It will be interesting to see what solutions arise in the future to make Realtors more productive and successful.
