Minorities No Longer a Niche

Real Estate Magazine recently wrote an article claiming that "within the next five to 10 years minorities - the majority of them Hispanic - could account for up to 60% of all first-time home purchases." In fact, by 2050, as much as half of the country's population will be non-caucasian. Many of the residents will not speak english and will come from different cultures and backgrounds.

Real estate agents must be prepared to change their services and in some cases their communication methods to account for varied languages (i.e. spanish real estate agent web site). Agents who are most versatile will gain a reputation and stand out to potential clients and markets.